87% of Indians Care About Sustainable Travel

87% of Indians Care About Sustainable Travel


As Indians enterprise to discover new horizons, they’re more and more aware of the potential impression of their decisions. According to a survey carried out by digital journey platform Agoda, 87% of Indian vacationers care about extra sustainable journey. Respondents highlighted that monetary incentives, the provision of sustainable journey packages and clearer steering on sustainable journey practices may encourage them to make extra sustainable decisions on their subsequent journey.

Over ten thousand respondents have been polled on Agoda’s platform, from ten markets throughout Asia. Almost 8 in 10 vacationers stating their willingness to make extra sustainable journey decisions: with 18% of respondents indicating that they’d at all times make each effort to make sure they journey extra sustainably. Still 22% of vacationers hardly ever contemplate sustainability of their journey choices – with Japan’s vacationers least involved (45%) versus solely 8% of vacationers from the Philippines.

Financial incentives may play a key think about making extra sustainable decisions

Agoda’s Eco Deals Survey additionally requested respondents for the important thing elements that might assist encourage them to make extra sustainable journey decisions. In all markets, monetary incentives got here out on prime, with a median of 45% of respondents highlighting incentives like reductions as the important thing issue. This sentiment was significantly sturdy in Singapore (58%), Taiwan (54%) and Indonesia (47%). 41% of Indian vacationers opted for incentives or reductions as a core driver.

The availability of sustainable journey packages ranked second, with choices starting from guided conservation hikes to supporting native initiatives of extra curiosity to vacationers from the Philippines (28%), Vietnam (24%) and Thailand (23%). Clear tips on sustainable journey practices (#3), training and consciousness on environmental impression (#4), and related sustainability insurance policies from the native authorities (#5) accomplished the highest 5.

Enric Casals, Associate Vice President at Agoda, stated “The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travelers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of World Wild Fund for Nature (WWF). With a total donation target of up to one million US dollars, we are helping travelers to see the world for less, and do their part to give back to the destinations they care about.”

When requested which sustainable journey practices vacationers from India prioritize on their journeys, supporting native communities and conservation tasks got here out on prime with 29% of the respondents selecting this follow. The sentiment was the identical throughout Asia, with over 1 / 4 (26%) of the respondents on common selecting this selection.


Top 5 Drivers to Choose More Sustainable Travel


Incentives or reductions for extra sustainable decisions


More sustainable journey packages and itineraries which can be clearly marked


Clearer tips on sustainable and accountable journey practices


More training / consciousness about environmental impression


Government incentives or insurance policies for extra sustainable journey



Top 3 Sustainable Travel Practices Travelers Prioritise on Their Trips


Supporting native communities, conservation tasks


Opting for extra sustainable transportations


Recycling, waste discount (ex: packages to reuse towels / linens)



Across Asia, recycling and waste discount (20%), like reusing towels and mattress linens, was the second-most named most well-liked motion, adopted by collaborating in conservation-focused actions and excursions (17%). Other key practices embrace choosing lodging with sustainability certifications in fourth and deciding on extra sustainable transportation choices in fifth.

Since the launch on 3 March 2024, World Wildlife Day, anybody touring to Southeast Asia can e book Eco Deals on Agoda. For each Eco Deals reserving, a greenback is donated to World Wide Fund for Nature (WWF) conservation tasks aimed toward defending wildlife and conserving essential habitats in Southeast Asia. In addition, vacationers can profit from a reduction of as much as 15%.



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