Beauty enthusiasts know that Ulta Beauty is the one-stop-shop for all things beauty. From skincare to makeup and haircare, the beauty retailer offers an impressive array of products that cater to every individual’s needs. However, with so many options available, it’s easy to overlook some of the hidden gems offered by Ulta’s exclusive brands. In this blog post, we’ll explore some of the underrated Ulta Beauty brands that deserve more attention, and highlight some of their best products that you need to know about.
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The Importance of Exploring Ulta Beauty’s Own Brands
While it’s tempting to stick with familiar, well-known brands, exploring Ulta Beauty’s own brands is a must for any true fashionista. Not only are these products often of high quality and incredibly effective, but they’re also unique and affordable. Ulta Beauty carries a wide variety of brands that cater to every skin type, hair texture, and makeup style. From skincare to makeup to hair care, their brands have everything you need to complete any look you’re going for. Plus, many of their brands are cruelty-free and/or vegan, making them an excellent choice for those who are environmentally conscious or concerned about animal welfare. In short, if you’re serious about fashion, exploring Ulta Beauty’s own brands is an absolute must. You’re sure to find hidden gems that you’ll fall in love with and wonder how you ever lived without.
Hidden Gems to Discover at Ulta Beauty
When it comes to shopping for beauty products, Ulta Beauty is a top destination for many makeup and skincare enthusiasts. While many people may flock to the store for well-known brands, there are actually several hidden gems waiting to be discovered on Ulta Beauty’s shelves.
If you’re someone who loves staying on top of the latest fashion and beauty trends, then exploring Ulta Beauty’s own brands is a must. Not only are these products affordable, but they’re also innovative and high-quality.
One of the standout brands at Ulta Beauty is Makeup Revolution. Known for their eyeshadow palettes, this brand offers a wide range of pigmented shades that can be used to create everything from natural everyday looks to bold, colorful statement looks. Their Revolution Skincare line is also worth trying out, especially if you’re looking for effective yet affordable skincare products.
Another hidden gem at Ulta Beauty is the K-Beauty brand Tony Moly. This Korean brand offers a wide range of products that cater to all skin types, from moisturizers and toners to face masks and eye creams. Not only are these products effective, but their cute packaging makes them a fun addition to any beauty routine.
For those looking for a more natural approach to beauty, the Pacifica Beauty brand is a must-try. Their products are 100% vegan and cruelty-free, and their fragrances are made with essential oils and plant-based ingredients. From body lotions and hair care products to skincare and makeup, Pacifica Beauty has everything you need to feel good about your beauty routine.
By exploring these lesser-known brands at Ulta Beauty, you’ll not only expand your beauty knowledge, but you’ll also find some new favorites that may just become a staple in your beauty routine.
Skincare: Top Ulta Beauty Brands to Try
When it comes to skincare, Ulta Beauty has a wide selection of both high-end and drugstore brands. But have you ever considered exploring their own line of skincare products? Ulta Beauty’s skincare brands offer a range of options for all skin types and concerns. Here are some of the top Ulta Beauty skincare brands to try:
1. Ulta Beauty Collection: This in-house brand offers a variety of skincare products that are affordable and effective. Their skincare range includes everything from cleansers and toners to serums and moisturizers.
2. Pacifica: Known for their natural and vegan-friendly products, Pacifica offers a range of skincare products that are gentle on the skin and free from harmful chemicals. Their line includes cleansers, toners, serums, and moisturizers that are infused with nourishing ingredients like coconut water and green tea.
3. Mario Badescu: This brand has a cult following thanks to its effective and affordable skincare products. Their line includes a variety of products to target specific skin concerns such as acne, dryness, and dullness.
4. First Aid Beauty: This brand specializes in skincare for sensitive skin. Their products are free from common irritants and contain nourishing ingredients like colloidal oatmeal and shea butter. Their line includes everything from cleansers and exfoliators to moisturizers and face masks.
5. The Ordinary: This Canadian skincare brand has taken the beauty world by storm with their simple yet effective formulations. Their line includes serums and treatments that are highly concentrated with active ingredients to target specific skin concerns.
Hair Care: Hidden Ulta Beauty Brands You Need to Know About
When it comes to hair care, Ulta Beauty is a goldmine of amazing products from both well-known and lesser-known brands. While you may be familiar with some of the popular hair care brands at Ulta Beauty, there are several hidden gems you definitely need to know about.
Here are some of our favorite hair care brands that you might have overlooked during your last trip to Ulta Beauty:
1. Drybar – If you haven’t tried Drybar’s styling products, you’re seriously missing out. Their Detox Dry Shampoo is a cult-favorite and a must-have for second-day hair.
2. The Mane Choice – This brand focuses on healthy hair growth with its natural ingredients and hair supplements. Their “Manetabolism” hair vitamins are a best-seller.
3. IGK – This trendy hair care brand has quickly become a favorite among beauty bloggers and hair enthusiasts. Their First Class Charcoal Detox Dry Shampoo is a game-changer for oily hair.
4. Ouidad – Known as the “Queen of Curl,” Ouidad specializes in curly hair care. Their VitalCurl+ Soft Defining Mousse is a must-try for anyone with curly or wavy hair.
5. Kenra Professional – This salon-quality brand offers a range of hair care products that cater to every hair type and concern. Their Volume Spray 25 is a cult-favorite and perfect for adding long-lasting volume.
Next time you visit Ulta Beauty, make sure to keep an eye out for these hidden hair care gems. You never know – you might just discover your new favorite product!
Makeup: Discovering New Favorite Brands at Ulta Beauty
While Ulta Beauty may be well-known for carrying popular makeup brands like Urban Decay and Tarte, there are plenty of hidden gems to be discovered among their own in-house brands.
One of these brands is Ulta Beauty Collection, which offers a wide range of affordable and high-quality makeup products. Their Lipstick Queen collection is especially noteworthy, with bold and vibrant shades that are sure to make a statement.
Another Ulta Beauty brand to try is Morphe, known for their highly pigmented eyeshadows and versatile palettes. The Morphe x James Charles collaboration palette has been a favorite among beauty enthusiasts for its bright and bold colors.
For those who prefer a more natural makeup look, Pacifica Beauty is a brand worth checking out. Their clean and vegan makeup products include tinted moisturizers and natural-looking blushes that enhance your natural beauty.
In addition to these brands, Ulta Beauty also offers up-and-coming brands like Persona Cosmetics and Makeup Revolution. Persona Cosmetics, founded by beauty influencer Sona Gasparian, offers highly pigmented and versatile eyeshadows, while Makeup Revolution offers affordable dupes for high-end makeup products.
Overall, Ulta Beauty is a great place to discover new favorite makeup brands that you may not have heard of before. With their wide range of in-house brands and up-and-coming names, there’s always something new to try.
Ulta Beauty Collections to Watch Out For
If you’re a beauty enthusiast, then you’re probably familiar with the concept of collections. Beauty brands regularly launch new collections throughout the year, featuring themed products and limited-edition releases. Ulta Beauty is no exception to this trend, and they’re constantly launching exciting new collections that you won’t want to miss.
One of the standout collections from Ulta Beauty is the Harry Potter collection. This magical collection features makeup, skincare, and bath products inspired by the beloved wizarding world. The packaging is whimsical and enchanting, making it the perfect addition to any Harry Potter fan’s beauty routine.
Another collection to watch out for is the Ulta Beauty x Marvel’s Black Widow collection. Inspired by the upcoming Marvel film, this collection features bold and edgy makeup products, including eyeshadows, lipsticks, and eyeliners. The packaging features Black Widow herself, making it a must-have for any Marvel fan.
If you’re looking for a more glamorous collection, then the Ulta Beauty x JLO collection is the perfect choice. Created in collaboration with superstar Jennifer Lopez, this collection features bronzy and shimmery products that will give you a glowing, radiant look. From highlighters to eyeshadow palettes, this collection has everything you need to achieve a JLO-worthy glow.
